CPO Advisory — 1 experiment/week

Test your next big idea without distracting the team

An experienced CPO on your side to validate high-potential product directions — in 2 months, 1 experiment per week.

Book an intro call Taking 1–2 founders only. Seed / Series A.

Where I've built and helped

€100M+
Raised by Upvest after finding PMF together
15+
Years as the first product person at early-stage startups
100s
Founders helped to find PMF at Entrepreneur First

The dilemma

You have high-potential ideas you're not testing

This might be a different angle on your core product, a new ICP, or an adjacency you've been thinking about. If the idea works, you might be able to 10x growth, revenue, or your ability to raise. But it's complicated to test it fast and well.

How it works

01
Share your ideas

We align on which product directions are worth testing and define what success looks like for each.

02
1 experiment per week

I build the concept — prototype, website, presentation — then find and sell to the first real users. Using AI to move fast.

03
Decide based on results

Clients jumping off the chair to try it? Double down. No real pull? Pivot fast with the learnings. No wishful thinking.

Pricing

Investment

€6k

per month · 2 months

2 days of work per week
Daily rate: €750

Fixed scope. No surprises.

What's included

  • 1 experiment per week, aligned to your goals
  • 1 weekly sync to review results & set direction
  • Building whatever is needed — websites, prototypes, decks
  • Selling whatever is needed — cold outreach, LinkedIn, lead gen
  • Independent thinking, high agency, whatever it takes
Book an intro call

Who you're working with

Giuseppe Laddomada

15 years as the first product person at early-stage startups. I've done every part of the job: from building the first prototype to selling to the first customers.

I work on real things. I use AI to build and sell fast. I'm pragmatic and do whatever it takes to find signal.

LinkedIn

CPO · 3 years

Upvest

Helped find PMF at one of Europe's leading investment infrastructure fintechs. Since raised €100M at a €640M valuation.

PMF Advisor

Entrepreneur First

Helped hundreds of founders find PMF at Europe's leading talent investor. AI, Fintech, Healthtech, SaaS, Web3 and more.

PMF Workshops

Merantix & CDTM

Ran workshops at Merantix AI Studio and CDTM Munich.

FAQ

Prototype or real product?

It depends. With AI it's now possible to build real products very fast. But for complex or compliance-heavy ideas, a prototype is usually enough to get a genuine signal from users.

How do you know if an idea is working?

Show it to 5 users within the same ICP. If at least 3 jump off the chair — they follow up themselves, they ask when they can start — you're onto something. The most common mistake is confusing polite interest with real pull.

How long does one experiment take?

Usually 1 week end-to-end. Sometimes 2 weeks for more complex setups. Multiple ideas can be tested in parallel.

What if the idea doesn't work?

We learn exactly why not and use that to sharpen the next experiment. Every failed test is data. The whole point is to fail fast and cheaply rather than building for 6 months before finding out.

Ready to test your next idea?

Taking 1–2 founders only. Seed / Series A. 2 months. 1 experiment per week.

Book an intro call